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Computing & Technology > Facebook Ads - They Say They Are Listening
 

Facebook Ads - They Say They Are Listening


I don't know about you, but I always hide all the Facebook ads and celebrity suggestions that show up on my Facebook page. You hover over the thumbnail until the x shows up in the upper right corner of that little box, and select Hide. Sometimes a dialog box will come up wanting to know why you are hiding it.

I did find one drawback: after I religiously zapped all the Dr. Oz ads, Facebook gave those spammers my email address, so now they spam me directly. Really, Facebook is the tip of the evil iceberg, but it does serve a purpose in some situations. Here is an announced improvement on the way they handle ads, but don't get your hopes up, the crap-senders will soon find a way around it.

Please note that at the end of the article there is mention of changing how certain stories and posts from friends will be displayed on our page. It'll be interesting to see how that looks.

"Facebook wants to make its ads less annoying to users by only showing them what they want to see, even if it means a dip in ad exposure for some marketers.

The company is changing its ads algorithms to provide users with advertisements that are more relevant, and desirable, to them, it said Friday.

Facebook already takes information both from marketers and end users into account when deciding how to place advertisements. But the social network will now put more emphasis on feedback from users to decide which ads to show them.

“We are currently working on some updates to the ads algorithms to improve the relevance and quality of the ads people see,” Hong Ge, Facebook’s engineering manager of news feed ads, said.

To do this, Facebook will be looking more at when users click, “like,” comment on, or share ads, for instance. When someone hides an ad, Facebook will show that person less of those types of ads, the company said.

By placing more emphasis on these types of signals, Facebook hopes people will see more ads that are relevant to them and fewer that are not. So if someone hides ads for, say, vitamin supplements, fewer of those types of ads will appear in their news feed, Facebook said.

If marketers are miffed by these alterations, Facebook wants them to know it has their interests at heart too.

The ads algorithm tweaks may produce some unanticipated changes for how marketers’ ads are distributed in the coming weeks, Facebook said. But, “this is ultimately better for marketers, because it means their messages are reaching the people most interested in what they have to offer,” the company said.

Traditionally, marketers tell Facebook which people they think will be most interested in their ads. A restaurant, for example, might tell Facebook to show an ad to people living in the same city aged 18 to 35, Facebook said.

Facebook has been making a series of changes to the news feed over the past several months. In August the company said it would be changing its sorting algorithms to rearrange the order in which certain stories and posts from friends are displayed."


posted on Sept 28, 2013 9:42 AM ()

Comments:

Thanks for the tip on hiding the ads. Dr. Oz said he does not send out any of that stuff. He is suing companies that use his name and likeness without his permission.
comment by boots586 on Oct 1, 2013 3:59 PM ()
He's got a lot of suing to do. It sure doesn't help his credibility to have his name thrown around like that.
reply by troutbend on Oct 1, 2013 8:39 PM ()
Don't deal with facebook that much--way to confusing for me!!!
comment by greatmartin on Sept 28, 2013 10:05 AM ()
It really is! We have a semi-private group on Facebook to share info about the flood recovery, and I can't figure out how to do what I want there. Usually I wouldn't care whether anyone could see something I found somewhere else or not.
reply by traveltales on Sept 29, 2013 3:42 PM ()

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